I enjoy helping companies position content strategies that both empathize with the customer and create an opportunity for sales. I begin every brainstorm sesh with the question, “How do we gain the customer’s trust?” It’s all in the journey.
It’s more than just making everything look alike, it’s the creation of an identity. For me, there is nothing more fun than tugging at the emotional strings behind your company’s desired perception. Let’s talk values! Next step, we match it with smart design.
I was trained in traditional PR (I’m old, ew!) But that’s super because I can mix good ol’ media relations and product placement with a digital campaign to push brand awareness, plus throw in an little influencer strategy.